Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
White Dwarf Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Nest
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
EN Publishing
Twitter
BlueSky
Facebook
Instagram
EN World
BlueSky
YouTube
Facebook
Twitter
Twitch
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Upgrade your account to a Community Supporter account and remove most of the site ads.
Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!
Community
General Tabletop Discussion
*TTRPGs General
Advertising/Marketing for D&D/d20
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Samothdm" data-source="post: 276244" data-attributes="member: 5473"><p>I do agree with this. I feel as though my original point was getting lost (about WotC taking "responsibility" for drawing new blood into the gaming genre and the d20 companies "fueling" the niche gaming publications and websites by running ads in them). </p><p></p><p>Here is the background: When 3rd Edition launched, there was a fairly sizeable campaign for 3E that included a few mass publications, notably "Maxim." I've heard through the grapevine that the "Maxim" ad was really successful (moreso than anticipated). They also did a pretty big campaign involving those little free postcards that you can get in cool restaurants and bars. </p><p></p><p>Anyway, after that big launch, they fell back to old habits: namely, to run advertising only in their "house" publications (Dragon, Dungeon, Star Wars Insider, and Star Wars Gamer) and in a few other niche publications like InQuest, KotDT, Nodwick, etc. </p><p></p><p>Doesn't it seem logical that at least 98% (if not 100%) of the readers of Dragon already know when the next FR supplement was coming out, what it's about, and how much it costs? They've probably known for weeks, if not months, before the ad runs in Dragon. So, why not use that money that they're spending on those types of ads, pool them together, and run some more mass media ads to promote the entire <strong>game</strong> of D&D, not just the occasional products. They can use their website, and short "next month's products" column in Dragon, and websites like this one to get the message out about things like "Silver Marches" or whatever. </p><p></p><p>And, yes, I realize that ads in "Maxim" are several times more expensive than ads in "Dragon". But, the amount of $$ that they spent on "Dragon", et al ads could be pooled together to buy a decent schedule in some pubs like "PC Gamer" and "Maxim". </p><p></p><p> </p><p></p><p>What game was that? I wasn't aware that they had done that.</p><p></p><p> </p><p></p><p>I 100% agree. I think that they've missed a lot of cross-promotional opportunities (think of the line of Avalon Hill games that Hasbro now owns).</p></blockquote><p></p>
[QUOTE="Samothdm, post: 276244, member: 5473"] I do agree with this. I feel as though my original point was getting lost (about WotC taking "responsibility" for drawing new blood into the gaming genre and the d20 companies "fueling" the niche gaming publications and websites by running ads in them). Here is the background: When 3rd Edition launched, there was a fairly sizeable campaign for 3E that included a few mass publications, notably "Maxim." I've heard through the grapevine that the "Maxim" ad was really successful (moreso than anticipated). They also did a pretty big campaign involving those little free postcards that you can get in cool restaurants and bars. Anyway, after that big launch, they fell back to old habits: namely, to run advertising only in their "house" publications (Dragon, Dungeon, Star Wars Insider, and Star Wars Gamer) and in a few other niche publications like InQuest, KotDT, Nodwick, etc. Doesn't it seem logical that at least 98% (if not 100%) of the readers of Dragon already know when the next FR supplement was coming out, what it's about, and how much it costs? They've probably known for weeks, if not months, before the ad runs in Dragon. So, why not use that money that they're spending on those types of ads, pool them together, and run some more mass media ads to promote the entire [B]game[/B] of D&D, not just the occasional products. They can use their website, and short "next month's products" column in Dragon, and websites like this one to get the message out about things like "Silver Marches" or whatever. And, yes, I realize that ads in "Maxim" are several times more expensive than ads in "Dragon". But, the amount of $$ that they spent on "Dragon", et al ads could be pooled together to buy a decent schedule in some pubs like "PC Gamer" and "Maxim". What game was that? I wasn't aware that they had done that. I 100% agree. I think that they've missed a lot of cross-promotional opportunities (think of the line of Avalon Hill games that Hasbro now owns). [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
Advertising/Marketing for D&D/d20
Top
