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Message: <blockquote data-quote="DSC-EricPrice" data-source="post: 276440" data-attributes="member: 2110">I'll chime in as one of the little guys who doesnt have a lot of money to spend on advertising.Ads are expensive. Even ads in Dungeon or Dragon CAN run $1000 or more. For small d20 publishers like myself even this is often considered unattainable. Perhaps a few of the smaller d20 companies will get together and so a single page ad covering several products as a way to save money and yet still get the word out about their products.That said and at the risk of giving out what I would consider to be a pretty big secret, I suggest every small d20 publisher consider the <a href="http://www.roleplayingtips.com/" target="_blank">Role Playing Tips</a>  newsletter as a good advertising venue. Johnn Four administers the newsletter. It comes out every Monday with fresh material for DMs. As I remember, he puts two paid advertisements in a week. The last time we bought some they were $60 each.$60 to reach over 10,000 "highly qualified" potential customers is a good value no matter how you slice it. We've enjoyed measurable success with every ad we put in. The results are noticable and quantifiable. More importantly, sales as a result of the ads far and above exceed the initial price tag of the ad.</blockquote>