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Message: <blockquote data-quote="rpghost" data-source="post: 285412" data-attributes="member: 2834">The most accurate way is to use a seperate url, but that can be a pain for the reader so we didn't want to do that as it would detract from our nice domain names.If I advertise in a magazine, I don't see any real increase in site traffic at all. If I were to turn off my Overture.com links, I'd see my traffic drop in half. But that's really only part of the picture.What we do is ask customers as they sign up for an account where they heard from us. The majority of people answer this question and answer it truefully. I was only comparing those people who have signed up as a customer and answered the question - not just click throughs we paid for. If I were to count clicks from search engines it would be 200+ new users a day. I'm only concerned with those that generate sales or at least enough interest that someone would fill out the new customer form.I even do reports on customers that actually make purchases and repeat business, and for the most part the numbers are simular (though EnWorld customers skew my results as this is such a popular site that links to us for fulfillment).So, it's not 100% accurate, sure. But I'd bet I'm 80-90% accurate at least.James</blockquote>