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<blockquote data-quote="Samothdm" data-source="post: 285425" data-attributes="member: 5473"><p>Without using a separate URL, this is probably a good way to go about it. </p><p></p><p>And, you're correct in that it won't be 100% accurate. Some people just don't pay attention to this kind of stuff. For example, I work on some pieces of business that don't advertise on television. We do radio, outdoor, magazines, newspaper, online, whatever. We'll do a focus group or survey and ask people, "Where did you see our advertisement?" and tons of people will respond, "On TV." </p><p></p><p>So, as long as you know to take your numbers with a grain of salt, that's good. </p><p></p><p>Also, as an advertiser, I would point out that while you may not see a <strong>direct</strong> correlation between running a print ad in Dragon magazine and increased traffic (or increased customer sign-ups), I would argue that an ad in Dragon (and Dungeon) gives your company a "halo effect" that you wouldn't have if you didn't run the ad. In other words, those ads give rpghost.com a sense of legitimacy that it may not otherwise have. </p><p></p><p>We see that all the time in the type of work that I do. We'll run TV ads in particular programs not because we think that an ad in that program will directly result in a sale, but because we want an <strong>association</strong> with that program's audience. We want them to associate our brand with their favorite show. Over time, that association will pay off. It may take awhile, and none of those people would probably ever say, "I saw your ad on 'E.R.' and decided to buy it." It's more ambiguous than that. </p><p></p><p>**sigh** Such is the life of an ad-man. Trying to convince clients to spend money on something that can't directly be tracked. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Samothdm, post: 285425, member: 5473"] Without using a separate URL, this is probably a good way to go about it. And, you're correct in that it won't be 100% accurate. Some people just don't pay attention to this kind of stuff. For example, I work on some pieces of business that don't advertise on television. We do radio, outdoor, magazines, newspaper, online, whatever. We'll do a focus group or survey and ask people, "Where did you see our advertisement?" and tons of people will respond, "On TV." So, as long as you know to take your numbers with a grain of salt, that's good. Also, as an advertiser, I would point out that while you may not see a [B]direct[/B] correlation between running a print ad in Dragon magazine and increased traffic (or increased customer sign-ups), I would argue that an ad in Dragon (and Dungeon) gives your company a "halo effect" that you wouldn't have if you didn't run the ad. In other words, those ads give rpghost.com a sense of legitimacy that it may not otherwise have. We see that all the time in the type of work that I do. We'll run TV ads in particular programs not because we think that an ad in that program will directly result in a sale, but because we want an [B]association[/B] with that program's audience. We want them to associate our brand with their favorite show. Over time, that association will pay off. It may take awhile, and none of those people would probably ever say, "I saw your ad on 'E.R.' and decided to buy it." It's more ambiguous than that. **sigh** Such is the life of an ad-man. Trying to convince clients to spend money on something that can't directly be tracked. :) [/QUOTE]
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