Upgrade your account to a Community Supporter account and remove most of the site ads.
Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

Reply to thread

Message: <blockquote data-quote="Samothdm" data-source="post: 286774" data-attributes="member: 5473">Welcome to the boards, Johnny.  I'm very glad that you saw this post and are able to use it as a forum to express your views.Obviously, I love the game as much as everyone else here, and just want it to do well.  I, like James, hope that I didn't offend you with any of my ideas/opinions/comments.  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />Since my skill-set lies in advertising and media planning, I speak to the business-side of the hobby from that standpoint.  My opinions, however, are just that: opinions.  Advertising and media planning is an art, not a science.  Some members of my team might not even agree with some of the ideas I've put forth here.  These are just my thoughts and ideas about how to improve the marketing of D&D and d20 products. Thanks for clearing that up.  I was definitely misinformed on this point, and I apologize for any confusion.  And, please don't think I have an "agenda" here.  I'm just bringing up some discussion points.  I still firmly believe that the D&D brand should be spending money outside of hobby magazines and websites to promote the play of the game, not just the product lines.  But, again, that's just my opinion.  I think Dragon lately has been doing a good job of tying in with a particular month's product launches (ie, the tie-in with the Stronghold Builder's Guide) so I'm just not certain that a lot of large, multi-page advertisements need to promote the same product, too.  But, part of that speaks to the creatives who put the ads together - it seems that most of the ads that Wizards does are 2-or-4-page spreads vs. single pages.   That is definitely a good point.  And, I think it's valid, based on the research that you have (I've seen the same research).  I think that, overall, part of my original message was lost.  My real point is that, I think the D&D brand team (and WotC and Hasbro) should consider (again) doing a little bit more "mainstream" promotion of D&D to get some new players (or seriously lapsed players) into the hobby.  They are not going to get those new players by advertising in Dragon, since I'd argue that the overwhelming majority of Dragon readers/subscribers are already playing.  So, they need to look outside of the gaming arena.  That said, I think Dragon is a great publication.  I've been a subscriber continuously since issue #90 back in the 1980s.  I read it every month.  And, I've used the advertisements from other companies to make informed purchases (but then again, I'm an ad-man so I always look at ads).  And, this isn't just pandering - I do really like the publication is it was still on my "must read" list even when I didn't have a current gaming group.  I think you'll find if you read through my posts above that I do recommend Dragon for getting the word out, especially for d20 companies.  Specifically see this quote: I find this whole topic interesting and I'm glad that some d20 publishers and WotC (and former WotC) employees are interested as well.</blockquote>

Verification