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<blockquote data-quote="rpghost" data-source="post: 288627" data-attributes="member: 2834"><p>In an attempt to get this back to the interest of the d20 publishers... and since we seem to have the privilege of 2 marketing experts and the publisher of the major magazine for this industry... How about you guys give some real world suggestions for us? </p><p></p><p>Take 2 kinds of companies/advertisers:</p><p></p><p>1) The company with a new d20 product to sell</p><p></p><p>2) The established company or an online store (general products) like myself or any of the big publishers (general cause they have a whole line)</p><p></p><p>Now what advice can you give on the following, assuming that either company has one of two budgets to work from A) Unlimited, B) Shoe String:</p><p></p><p>- Where should they advertise?</p><p>- How often should they advertise?</p><p>- How much should they expect to spend?</p><p>- What should they say/show in the ads?</p><p>- What size ad? Color or B&W? Background art or not? Dark background with light text or light background with dark text?</p><p></p><p>In short, what works best for each budget?</p><p></p><p>Ok, I'm sure this falls into the realm of what you'd prefer to charge for, but throw us a bone and I'm sure you'll get some people repaying you for your kindness.</p><p></p><p>James</p><p><a href="http://www.RPGStrategy.com" target="_blank">http://www.RPGStrategy.com</a></p></blockquote><p></p>
[QUOTE="rpghost, post: 288627, member: 2834"] In an attempt to get this back to the interest of the d20 publishers... and since we seem to have the privilege of 2 marketing experts and the publisher of the major magazine for this industry... How about you guys give some real world suggestions for us? Take 2 kinds of companies/advertisers: 1) The company with a new d20 product to sell 2) The established company or an online store (general products) like myself or any of the big publishers (general cause they have a whole line) Now what advice can you give on the following, assuming that either company has one of two budgets to work from A) Unlimited, B) Shoe String: - Where should they advertise? - How often should they advertise? - How much should they expect to spend? - What should they say/show in the ads? - What size ad? Color or B&W? Background art or not? Dark background with light text or light background with dark text? In short, what works best for each budget? Ok, I'm sure this falls into the realm of what you'd prefer to charge for, but throw us a bone and I'm sure you'll get some people repaying you for your kindness. James [url]http://www.RPGStrategy.com[/url] [/QUOTE]
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