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<blockquote data-quote="Samothdm" data-source="post: 323356" data-attributes="member: 5473">\Hi, Ryan.&nbsp; Thanks for your post - obviously you have a ton of insight on this topic.&nbsp; As far as acquiring new players outside of core tabletop RPG players, I was thinking that an exception to what you said might be the new EverQuest d20 RPG by S&amp;SS.&nbsp; They might consider advertising the game in computer gaming magazines to &quot;acquire&quot; people who are playing (or have played) the CRPG of EverQuest and are the right psychographic and demographic profile to play a tabletop RPG.&nbsp; Hopefully they could get ahold of some research to show the &quot;conversion rates&quot; of CRPG players to tabletop RPG players so they could estimate the number of readers who might conceivably switch to the tabletop game (or at least add it in to their total game playing time).&nbsp; &nbsp;It might not.&nbsp; Especially if it's &quot;random&quot; and not planned out to meet specific objectives.But, as far as creating brand awareness, advertising can do a great job.&nbsp; So, let's say that someone is trying the direct one-on-one approach to get a friend to play.&nbsp; Would that friend be more &quot;receptive&quot; if he or she has seen an ad for the game in one of his/her favorite magazines?&nbsp; I'd say &quot;yes&quot;.&nbsp; To return to my original point, though - I'd say in most circumstances a d20 publisher (aside from WotC) would be better off focusing on the niche gaming magazines and websites.&nbsp; They are not responsible, nor do they have the available funds, for acquiring new players.&nbsp; Their goal should be to get current players to buy their new stuff.&nbsp; The best way to reach current players is through RPG gaming magazines and websites.&nbsp; (An exception might be something like the EverQuest d20 game as mentioned above).Of course, that's just my opinion... <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile&nbsp; &nbsp; :)"&nbsp; data-smilie="1"data-shortname=":)" /></blockquote>

[QUOTE="Samothdm, post: 323356, member: 5473"] \ Hi, Ryan. Thanks for your post - obviously you have a ton of insight on this topic. As far as acquiring new players outside of core tabletop RPG players, I was thinking that an exception to what you said might be the new EverQuest d20 RPG by S&SS. They might consider advertising the game in computer gaming magazines to "acquire" people who are playing (or have played) the CRPG of EverQuest and are the right psychographic and demographic profile to play a tabletop RPG. Hopefully they could get ahold of some research to show the "conversion rates" of CRPG players to tabletop RPG players so they could estimate the number of readers who might conceivably switch to the tabletop game (or at least add it in to their total game playing time). It might not. Especially if it's "random" and not planned out to meet specific objectives. But, as far as creating brand awareness, advertising can do a great job. So, let's say that someone is trying the direct one-on-one approach to get a friend to play. Would that friend be more "receptive" if he or she has seen an ad for the game in one of his/her favorite magazines? I'd say "yes". To return to my original point, though - I'd say in most circumstances a d20 publisher (aside from WotC) would be better off focusing on the niche gaming magazines and websites. They are not responsible, nor do they have the available funds, for acquiring new players. Their goal should be to get current players to buy their new stuff. The best way to reach current players is through RPG gaming magazines and websites. (An exception might be something like the EverQuest d20 game as mentioned above). Of course, that's just my opinion... :) [/QUOTE]

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