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<blockquote data-quote="Raven Crowking" data-source="post: 5609725" data-attributes="member: 18280">When you buy your coffee in the morning, if there is a really competent person there who makes you feel welcome.....well, those coffee places tend to underpay, so that might be a way to snag good employees.Makes your coffee experience less good, though!Speaking of employees, you want your employees to want to do well by you.&nbsp; That means that you must both treat them as professionals, and treat them as professionals whose opinions and work are valued.Consider rotating discounts.&nbsp; You can do this with announcements (Tuesday, X is Y% off, Wednesdays Z is A% off).....but consider also some deals that are not announced, to encourage impulse shopping.&nbsp; &quot;Yeah, we've got that discount on the newest D&amp;D book we announced, but there's also a discount on the new Pathfinder Boxed Sets if you want to try another game.....&quot;And never, ever lie to your customers.&nbsp; If a customer asks your opinion, don't bad-mouth products, but don't lie either.&nbsp; &quot;I didn't like that module, it was too railroady for my tastes.&nbsp; But, if you want a recommendation, I found this one much better.&quot;&nbsp; If your customers can learn to rely on your recommendations -- your actually knowing what is good, and knowing what they like (and how your general opinions differ from theirs', so that you can recommend what they would like rather than just hoping their tastes clone yours) -- they will keep coming back on that basis alone.&nbsp; Buying six products to find two good ones isn't cost-effective, even with Amazon discounts.&nbsp; Buying those two good ones, because you can trust what is pointed out to you as worth buying, is cheaper even at full price.&nbsp; It is also a far better experience.And again, Good Luck with it!(Remember to link back a name, address, and web site for the store, so that we can stop there if we're in town for some reason.&nbsp; Remember also to consider a web store.......Developing your own &quot;brand&quot; products, even if they are cheap and small, or even if they are free pdfs with minimum purchase, is a value-added service.)RC</blockquote>

[QUOTE="Raven Crowking, post: 5609725, member: 18280"] When you buy your coffee in the morning, if there is a really competent person there who makes you feel welcome.....well, those coffee places tend to underpay, so that might be a way to snag good employees. Makes your coffee experience less good, though! Speaking of employees, you want your employees to want to do well by you. That means that you must both treat them as professionals, and treat them as professionals whose opinions and work are valued. Consider rotating discounts. You can do this with announcements (Tuesday, X is Y% off, Wednesdays Z is A% off).....but consider also some deals that are not announced, to encourage impulse shopping. "Yeah, we've got that discount on the newest D&D book we announced, but there's also a discount on the new Pathfinder Boxed Sets if you want to try another game....." And never, ever lie to your customers. If a customer asks your opinion, don't bad-mouth products, but don't lie either. "I didn't like that module, it was too railroady for my tastes. But, if you want a recommendation, I found this one much better." If your customers can learn to rely on your recommendations -- your actually knowing what is good, and knowing what they like (and how your general opinions differ from theirs', so that you can recommend what they would like rather than just hoping their tastes clone yours) -- they will keep coming back on that basis alone. Buying six products to find two good ones isn't cost-effective, even with Amazon discounts. Buying those two good ones, because you can trust what is pointed out to you as worth buying, is cheaper even at full price. It is also a far better experience. And again, Good Luck with it! (Remember to link back a name, address, and web site for the store, so that we can stop there if we're in town for some reason. Remember also to consider a web store.......Developing your own "brand" products, even if they are cheap and small, or even if they are free pdfs with minimum purchase, is a value-added service.) RC [/QUOTE]

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