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<blockquote data-quote="Dannyalcatraz" data-source="post: 5609768" data-attributes="member: 19675">One thing Lone Star Comics did for many, many years was have a discount card program.&nbsp; The cards were standard business cards (with all the store contact info) but had 10 little boxes along the sides and 10 lines on the back.&nbsp; Make a purchase of $25+, a hole gets punched in the box, and on the back, a date and initial of a store employee.Punch all the boxes, get a % discount on your next purchase.&nbsp; It was very effective.It worked because- as anyone who has studied business can tell you- coupon programs tend to drive repeat business, and will even get people in the store buying without qualifying for the discount.As pointed out- repeadedly- in the recent <a href="http://www.enworld.org/forum/general-rpg-discussion/307747-would-you-pay-play.html" target="_blank">Would You Pay to Play</a> thread- the truth of that depends greatly upon the local gaming community (do they have someplace to game for free already?&nbsp; Do they tend to make other purchases in the store?), city ordinances (esp. health codes &amp; zoning), the store's lease agreement, the advertising budget and the store's overall profit margins.Gaming space has to be a moneymaker.&nbsp; If it doesn't help revenues, it's a drag on your bottom line.The best way to find out is to figure out the legal issues first, then do a quick survey of your customers.And after a decision has been made as to how the gaming space is (or is not) paying for itself, monitor the results.&nbsp; What may seem like an economic drag may turn into a sales driver- or vice versa- and that is something that needs to be noticed.</blockquote>

[QUOTE="Dannyalcatraz, post: 5609768, member: 19675"] One thing Lone Star Comics did for many, many years was have a discount card program. The cards were standard business cards (with all the store contact info) but had 10 little boxes along the sides and 10 lines on the back. Make a purchase of $25+, a hole gets punched in the box, and on the back, a date and initial of a store employee. Punch all the boxes, get a % discount on your next purchase. It was very effective. It worked because- as anyone who has studied business can tell you- coupon programs tend to drive repeat business, and will even get people in the store buying without qualifying for the discount. As pointed out- repeadedly- in the recent [URL="http://www.enworld.org/forum/general-rpg-discussion/307747-would-you-pay-play.html"]Would You Pay to Play[/URL] thread- the truth of that depends greatly upon the local gaming community (do they have someplace to game for free already? Do they tend to make other purchases in the store?), city ordinances (esp. health codes & zoning), the store's lease agreement, the advertising budget and the store's overall profit margins. Gaming space has to be a moneymaker. If it doesn't help revenues, it's a drag on your bottom line. The best way to find out is to figure out the legal issues [I]first[/I], then do a quick survey of your customers. And after a decision has been made as to how the gaming space is (or is not) paying for itself, [I]monitor the results[/I]. What may seem like an economic drag may turn into a sales driver- or vice versa- and that is something that needs to be noticed. [/QUOTE]

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