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Message: <blockquote data-quote="Jack of Shadows" data-source="post: 3373909" data-attributes="member: 3276">Honestly,I don't know that this is really that much of a factor. Roleplayers tend to be more heavily weighted in the early adopter zone of the marketing spectrum. Producing the hardcover is more like a second kick at the can because more often than not they'll sell the same thing to the same person twice.In regards to WotC's hesitance to allow the AoW HC to go forward "for the moment" it's likely because they are really testing the waters this year. It has been a long held mantra in the industry that modules don't make money. I've never agreed with this (but I won't go into why here) and a number of products, the AP's included, have shown that this is not necessarily true. Still, when you're dealing with a company as large as WotC (in regards to their industry at least) risk is always something to be controlled if not avoided. I "suspect" that with their large push into adventure production this year they want to keep the market held in hand as much as they can. One of two things will happen, if sales for adventures are good WotC will loosen up and allow Paizo to go ahead or if sales are bad they'll tell Paizo to go ahead because they see no profit in it. Either way we will see an AoW HC.The D20 market has reached maturity in its product cycle. Because it has been the majority the RPG market for so long this has effected the entire industry very severely and will continue to do so. WotC must know this and they're realizing that they can't rely on third parties to carry their brand any longer (something that modules do). I think we'll find the RPG market very subdued until the next big innovation comes along. I can almost guarantee that won't be 4th Edition (but that's a conversation for another thread). I wish I knew what it was but I'm certainly looking forward to it.Jack.</blockquote>

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