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<blockquote data-quote="Clavis" data-source="post: 4077904" data-attributes="member: 31898"><p>I've read the review, and it sounds like the writer is suffering from Embedded Reporter Syndrome. Whenever people are granted exclusive access to something, it creates a feeling of comradery and belonging. People feel like they are co-soldiers, or in this case, co-designers. Consequently, they become disinclined to report negatively on anything, beacuse it feels like a betrayal. Its why the military embedded reporters with units during the invasion of Iraq, for example. The Pentagon knew that that if they made the reporters feel like they were part of the units they reported on, there would be no Vietnam War-style negative stories. Smart marketers know that as long a product isn't totally awful, they can create positive buzz by granting a select few people pre-release access. The real reviews will be written by people who have no psychological investment in the quality of 4th Edition. For now, I feel justified by history in not putting too much stock in the reporting of officially-sanctioned insiders.</p></blockquote><p></p>

[QUOTE="Clavis, post: 4077904, member: 31898"] I've read the review, and it sounds like the writer is suffering from Embedded Reporter Syndrome. Whenever people are granted exclusive access to something, it creates a feeling of comradery and belonging. People feel like they are co-soldiers, or in this case, co-designers. Consequently, they become disinclined to report negatively on anything, beacuse it feels like a betrayal. Its why the military embedded reporters with units during the invasion of Iraq, for example. The Pentagon knew that that if they made the reporters feel like they were part of the units they reported on, there would be no Vietnam War-style negative stories. Smart marketers know that as long a product isn't totally awful, they can create positive buzz by granting a select few people pre-release access. The real reviews will be written by people who have no psychological investment in the quality of 4th Edition. For now, I feel justified by history in not putting too much stock in the reporting of officially-sanctioned insiders. [/QUOTE]

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