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Message: <blockquote data-quote="Argyle King" data-source="post: 9447643" data-attributes="member: 58416">(The following dramatization is based on an assumption that a large corporation wants to make more money.)Don't underestimate the power of FOMO.A team could also mix it with a little bit of guilt, crib some notes from televangelists, and BOOM Sales! "Hey, everybody! This Faux Jangles, and I'm here to thank this month's list of special gold members. They have elevated their games to the next level..." "...and now, they're not only saving Faerun, but the baby turtles in the real world. You can be hero too; all you have to do is upgrade to gold, and we will donate a portion* of your subscription fee to the Imaginary Turtle Friend Network." *1% of net proceeds.Depending upon the audience, a team could potentially leverage a combination of social issues & shame to sell something. "Want to prove that you are a good ally to have in a party? Equip your next character with the new Rainbow Bolt cantrip."(Note: I am not in any way against supporting marginalized people. I'm highlighting sales tactics common among contemporary companies -especially in America- that are used to push product at certain times of the year.)Veterans Day: The limited edition 5-Finger-Death-Punch strike for your monk, for the character that was born with a shotgun I'm their hand. Want some boomstick for the other classes in your game?  Buy the premium digital-foil pack.Maybe each of those things is also just slightly mechanically better than the basic options. For an extra level of obfuscation, don't directly charge for money. Instead of the special options being $20 (or whatever price,) they cost 100 Dungeon Bucks. To get the Dungeon Bucks, you pay something, but the end result is that the "prices" listed on the content (or randomized packs or whatever) are not associated with real dollar amounts. So, mentally, the customer is gaslit into spending money without thinking of it as spending money. As far as the dragons, I made those two names up. But a marketing team could attach special significance to them.</blockquote>

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