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Message: <blockquote data-quote="Mark" data-source="post: 1938709" data-attributes="member: 5"><p>If by "industry" you mean the segment of the industry devoted to the selling of virtual products, it's because there is a lack of physical product, and therefore no capital outlay by the e-tailer that the relationship between e-tailer and publisher manifests differently than that of the three tier system of publisher/manufacturer, distributor, and retailer.  It would be difficult for an e-tailer to justify to the publisher a reduction in price (without consent) when he has no physical product to move.  It's the need to liquidate and acquire more current stock that drives the price reductions in brick-and-mortar operations.</p></blockquote><p></p>