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<blockquote data-quote="eyebeams" data-source="post: 5234422" data-attributes="member: 9225"><p>1) TRPGs have used ARGs are promotions, with mixed results. Hunter: The Reckoning was promoted with a proto-ARG (it said WW has been purchased by libertarian free speech activists, asked you if you'd experienced off things and asked you to join an email list that was Hunter-net) that was unfortunately a touch ahead of its time and confused and annoyed some folks.</p><p></p><p>Alpha Omega was also heavily promoted via an ARG. This happened to get confused with the Cloverfield ARG campaign and garnered a great deal of attention, though much of it ended up accidentally promoting Cliverfield instead.</p><p></p><p>2) ARGs are direct descendants of TRPGs. 42 Entertainment, the creator of the modern ARG, is run by Jordan Wiseman, formerly of FASA. If I remember correctly, R Talsorian's Mike Pondsmith worked on "The Beast," the first major ARG (that promoted the film AI). I have worked on commercial ARG material, and so has James Wallis (of Nobilis, WFRP and Dragon Warriors fame). The ARG-RPG connection is very strong. </p><p></p><p>Believe it or not, outside of RPGs the idea of a rich set of in-world objects and events that are freely found and shared is actually pretty exotic. I have struggled to get this across to clients who really want there to be one "funnel" to draw people along a predetermined set of conclusions. So knowing TRPGs is helpful.</p><p></p><p>3) You can build a primitive ARG for nearly nothing, just by using free site hosts, blog services, Facebook and Twitter. It gets expensive when you get to the following:</p><p></p><p>a) Live events</p><p>b) Snail mail/artifacts to try and build a base of participants</p><p>c) Complex websites</p><p></p><p>I've toyed with building a barebones ARG, but it's pretty labour intensive.</p><p></p><p>4) The problem with ARGs is that they're now pretty common, and there's an established fanbase that, while helpful for launch, isn't really the target for promotions. A good ARG is something that the average person gets involved in a little and still feels like he/she had fun, but it's very easy to end up being to cryptic so that as you roll out content a smaller and smaller number of diehard fans actually understand it.</p></blockquote><p></p>
[QUOTE="eyebeams, post: 5234422, member: 9225"] 1) TRPGs have used ARGs are promotions, with mixed results. Hunter: The Reckoning was promoted with a proto-ARG (it said WW has been purchased by libertarian free speech activists, asked you if you'd experienced off things and asked you to join an email list that was Hunter-net) that was unfortunately a touch ahead of its time and confused and annoyed some folks. Alpha Omega was also heavily promoted via an ARG. This happened to get confused with the Cloverfield ARG campaign and garnered a great deal of attention, though much of it ended up accidentally promoting Cliverfield instead. 2) ARGs are direct descendants of TRPGs. 42 Entertainment, the creator of the modern ARG, is run by Jordan Wiseman, formerly of FASA. If I remember correctly, R Talsorian's Mike Pondsmith worked on "The Beast," the first major ARG (that promoted the film AI). I have worked on commercial ARG material, and so has James Wallis (of Nobilis, WFRP and Dragon Warriors fame). The ARG-RPG connection is very strong. Believe it or not, outside of RPGs the idea of a rich set of in-world objects and events that are freely found and shared is actually pretty exotic. I have struggled to get this across to clients who really want there to be one "funnel" to draw people along a predetermined set of conclusions. So knowing TRPGs is helpful. 3) You can build a primitive ARG for nearly nothing, just by using free site hosts, blog services, Facebook and Twitter. It gets expensive when you get to the following: a) Live events b) Snail mail/artifacts to try and build a base of participants c) Complex websites I've toyed with building a barebones ARG, but it's pretty labour intensive. 4) The problem with ARGs is that they're now pretty common, and there's an established fanbase that, while helpful for launch, isn't really the target for promotions. A good ARG is something that the average person gets involved in a little and still feels like he/she had fun, but it's very easy to end up being to cryptic so that as you roll out content a smaller and smaller number of diehard fans actually understand it. [/QUOTE]
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