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Message: <blockquote data-quote="Morrus" data-source="post: 6612234" data-attributes="member: 1">Honestly, I've not the faintest idea.  If I had I'd put things in place now ready to profit!  As far as dark horses go, I guess that's why they're called dark. D&D, or a variation of it, has been at the top for prety much ever, and I don't see that particularly changing in the near future.   I've never really done it; at least not consciously. I imagine OP programs like Pathfinder Society and Adventurer's League are the front line there.  Other than that, I think all the ideas in the world probably circle around the core need: mainstream advertising which makes it look fun to the average person.  Highlighting it in BBT or Community is a start there, I guess. Partly it was fueled by a nostalgia trip to some of my 80s favourite games and my acceptance that those games weren't quite what I felt they could be to me. So I started anew with concepts.  Partly because I felt a need to have my own property to fall back on, instead of hoping for licenses and permissions.  Partly, just a desire to put my own stamp on something, however small.  Partly because I didn't feel any existing game quite did what I was looking for, and I figured I couldn't possibly be alone - I'm not that special!</blockquote>