Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="Brown Jenkin" data-source="post: 562279" data-attributes="member: 2572">Not to defend the movie buisness too much but they have a fine line that they need to walk. I am not saying that they don't fail at times but that it is dificult getting the right mix. You want a trailer to bring in as big of an audience as possible without giving too much away but if giving away something will bring more people in right away you have to do it. This did not used to be case 20-30 years ago when movies were allowed to grow over many months, but now the business has changed and movies are only out for a month or two if you are lucky.Star Wars Ep. I: Yeah it would have been nice to keep the double lightsaber secret, but I bet there was more intrest before the movie by showing it as people went "Thats really cool, I can't wait to see that" Sixth Sense: "I see dead people" does not give the movie away as the kid's ability is shown throuhout most of the movie while the true twist is not given away. You probably got more people to see the movie than if you did something else. Event Horizon/Pearl Harbor: These get lumped together under the false adverizing catagory. While I disagree with this, obviously somebody had to sign off on it as they somehow feel that they will get more people to go if people are under a false impression. This does not bode well for a movie as you are alienating the true smaller audience for a larger up front take. Two reasons I can come up with for this are either corporate greed or a lack of faith in the movie by someone high up in the Studio.Bad Comedies: Here the trailer producer is in a jam. If most of the movie isn't funny you can't make a trailer from these scenes as it won't draw people to watch the movie. In order to get people to go you have to put something good into the trailer and unfortunately that means the few funny scenes. This is not the fault of the trailer as much as the poor quality of the actual film. Known Qauntities (i.e. Austin Powers 2): If you are relying on a already positive attititude based on a previous work you can be more inventive and do things like the Star Wars spoof trailer that they ran for Austin Powers 2.Cut Scenes: As for incuding cut scenes in trailers it would have to depend on when you are talking about. Most movies don't have a final cut until shortly before it is released, so if you are advertising it 6-12 months in advance you can't know whether a particular scene will make the final cut or not. Since studios want to make money they will continue to make trailers in much the same way, and that means sometimes putting some spoilers in order to get they best turnout. If you want to be surprised then Kai Lord has the best option, don't watch the trailers.</blockquote>

Verification