Reply to thread

Message

<blockquote data-quote="GreyLord" data-source="post: 9266308" data-attributes="member: 4348">it can be both.&nbsp; Ads only need a 10% buy through to be successful.&nbsp; Thus, if only 1% see the ad and then go out and buy the thing the next day...well...that's what is hoped for.BUT WAIT...you say...what about the other 9%...what about that?Well, let's say my ad was 10K to run and I got 100K views for that (And that's a HIGH cost of ads...normally that may get me over 1 million views and I'm only needing a .1% for that). I am selling Transformer toys at £20 a toy.&nbsp; I get £10 off of that for each sold.&nbsp; At 1% I break even. (1x1000 = £10K)BUT, another 9% are going to have it wandering through their mind.&nbsp; When their little niece, nephew, child wants a toy...and they are browsing trying to figure what they want to buy them...in a week or two or three...they think...hey...why not that Transformer toy and buy it.&nbsp; Sometime&nbsp; they'll see it on sale at a bargain and I make less, but they still buy it.&nbsp; Maybe they buy something branded with it or stickers.&nbsp; So, eventually, that other 9% brings me in another £30K (yes, lower yield that a whale or someone who is wants the item, but more than the 1% in the long run). [And if it was a million views, then that would be .9% and I only need 1% total for the cost above make money)That leaves 90% that may not ever buy any, may not even be affected by the ad, may even be turned off by the ad...but I made my money.If I get anything as high as 20% I am gold crushed money at that point, and 30% or higher...that's the realm that dreams are made out of.Anything over 1% that eventually buys my product (not counting the whales) is what is the target.</blockquote>

[QUOTE="GreyLord, post: 9266308, member: 4348"] it can be both. Ads only need a 10% buy through to be successful. Thus, if only 1% see the ad and then go out and buy the thing the next day...well...that's what is hoped for. BUT WAIT...you say...what about the other 9%...what about that? Well, let's say my ad was 10K to run and I got 100K views for that (And that's a HIGH cost of ads...normally that may get me over 1 million views and I'm only needing a .1% for that). I am selling Transformer toys at £20 a toy. I get £10 off of that for each sold. At 1% I break even. (1x1000 = £10K) BUT, another 9% are going to have it wandering through their mind. When their little niece, nephew, child wants a toy...and they are browsing trying to figure what they want to buy them...in a week or two or three...they think...hey...why not that Transformer toy and buy it. Sometime they'll see it on sale at a bargain and I make less, but they still buy it. Maybe they buy something branded with it or stickers. So, eventually, that other 9% brings me in another £30K (yes, lower yield that a whale or someone who is wants the item, but more than the 1% in the long run). [And if it was a million views, then that would be .9% and I only need 1% total for the cost above make money) That leaves 90% that may not ever buy any, may not even be affected by the ad, may even be turned off by the ad...but I made my money. If I get anything as high as 20% I am gold crushed money at that point, and 30% or higher...that's the realm that dreams are made out of. Anything over 1% that eventually buys my product (not counting the whales) is what is the target. [/QUOTE]

Verification