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Message: <blockquote data-quote="Cergorach" data-source="post: 429344" data-attributes="member: 725">shrink to fit isn't an ideal solution, mostly because most of the time font size gets smaller, thus not ideal for reading...Best solution in my mind is to take a size that fits all, take the smallest width and height form A4 and letter and use that.Letter = 8.5" x 11" = 21.59cm x 27.94cmA4 = 8.27" x 11.69" = 21cm x 29.7cmPdf = 8.27" x 11" = 21cm x 27.94cmIt's a bit less space to work with, but the customer will see exactly what you wanted him to (no scaling). Those who use Letter even have a bit of extra paper on the side to bind it. A4 users just cut of the excess paper if they want to...As for demographics for english readers in europe, you'll find that there are a lot of us out there, especially those who play RPGs (your target audience). Although both France and Germany have large markets for their own native language RPGs...</blockquote>