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<blockquote data-quote="Dannager" data-source="post: 5626170" data-attributes="member: 73683">No, it wasn't.The idea behind an alternate reality game is that the game universe that all of the interaction takes place in is an alternate reality - in other words, it is typically contemporaneous with the modern day, and shares many similarities with the real world aside from a handful of new ideas which are typically introduced in gradual fashion over the course of the ARG.ARGs are also novel in that they can potentially blur the line between game and reality - the interactions that occur within the game are often so genuine as to be superficially indistinguishable from something that could actually occur.The gold standard for an ARG is the <a href="http://en.wikipedia.org/wiki/I_love_bees" target="_blank">I Love Bees</a> campaign that lead up to the release of Halo 2. There have been many other examples of successful ARGs before and since, many of them revolving around viral marketing campaigns for video game releases.</blockquote>

[QUOTE="Dannager, post: 5626170, member: 73683"] No, it wasn't. The idea behind an alternate reality game is that the game universe that all of the interaction takes place in [B][I]is an alternate reality[/I][/B] - in other words, it is typically contemporaneous with the modern day, and shares many similarities with the real world aside from a handful of new ideas which are typically introduced in gradual fashion over the course of the ARG. ARGs are also novel in that they can potentially blur the line between game and reality - the interactions that occur within the game are often so genuine as to be superficially indistinguishable from something that could actually occur. The gold standard for an ARG is the [URL="http://en.wikipedia.org/wiki/I_love_bees"]I Love Bees[/URL] campaign that lead up to the release of Halo 2. There have been many other examples of successful ARGs before and since, many of them revolving around viral marketing campaigns for video game releases. [/QUOTE]

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