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Message: <blockquote data-quote="Monte At Home" data-source="post: 1992999" data-attributes="member: 1335">Not exactly. Look at this way. Say Malhavoc Press wanted to come out with a line of non-d20 rpg products aimed at very young kids. Malhavoc has done a decent job of positioning itself in the market as a producer of d20 material aimed at advanced players, so if we'd be fighting against consumer and market preconceptions when we tried to sell our new games. Our games for young kids would never reach their intended audience because they'd get stuck on the shelf amid the d20 stuff. So, we'd create an imprint, and call it Superfun Games with it's own logo and look aimed at young kids. The hope would be that Superfun Games wouldn't even get shelved next to Malhavoc Press products (because they're so different), and possibly even be sold in entirely different venues. It'd almost sort of be "pretending" that we're a completely different company, even though it's the same people working on the products.In short, it's a way of reaching new customers with a product different from your previous output without diluting your existing branding or causing marketplace confusion.</blockquote>