Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="Greg K" data-source="post: 5869696" data-attributes="member: 5038">I conduct market research interviews. I see good surveys and a lot of bad surveys written by the clients (e.g., ambiguous questions, leading questions, lack of basic skip patterns or don't provide a choice for don't know/refused locking up the survey when customers cannot is unable to provide an answer based on the choices provided).  I have had the opportunity to take several of WOTC's customer surveys and the majority have fallen into the bad survey category (there have been a few that were good).I remember a survey about one of their products (don't recall which one). It asked me to rate the overall book. It asked me to rate specific sections. It asked me to rate certain content in the book and to rate that content on how much I wanted to see more.  All of the questions were phrased to encourage me to rate things highly (which was annoying).I rated the overall book poor to below average. I rated the sections and content asked about poor to mediocre and I had no desire to see any of  the content inquired about in any future products.  I never got to rate the few things that I felt were exceptional and of which I wanted to see more, because that was the specific content never addressed in the survey.I had another survey in which I answered a question that should have led to a skip pattern to avoid a few questions. Instead, I was stuck with questions that I could not answer as I had no familiarity with the product in that section as answered in a previous section.</blockquote>

Verification