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Message: <blockquote data-quote="kitsune9" data-source="post: 5438356" data-attributes="member: 18507">The graphs show that WotC's has shifted gears in 2010; however, I do agree with Cdrcjsn that in order to see a more comprehensive analysis we'll need to see where DDI fits in. However, we can make something a speculation by adding three new scenarios with DDI.1. The first scenario assume DDI increases from 2008 and projected to continously increase in 2011. What would this mean? Well, it could that WotC's plan is changing from the physical product to more DDI. 2. The second scenario assumes DDI pretty much remains flat. In 2008, it starts up, rises and falls, rises and falls. What could this mean? Well, it could be that WotC is scaling back because of outside economic factors on the physical product and haven't come up with a solid plan to drive DDI to continue to rise.3. The last scenario assumes DDI is in decline as well. In 2008, it starts up, maybe had a major momentum in 2009, but in 2010 and projected 2011 it's in decline. What could this mean? That WotC is scaling back operations and cost-cutting.Does any of these mean anything bad? Not really (except maybe #3, but retrenching and cost-cutting are normal cycles of business if a business finds that it bit off more than it could chew). Now the things here that I cannot infer from the analysis is whether WotC is in trouble or if there is a general failure. What we can see is their strategy on making changes with their current business plan which is interesting. I'll be more interested in seeing the projected 2012.</blockquote>

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