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Message: <blockquote data-quote="Belen" data-source="post: 2019689" data-attributes="member: 1405">Four things have to change for e-publishing to take over.1.) Marketing- An effective way to market online. At this time, online marketing barely registers.  It is not effective and does not reach a wide audience.  It only reaches the audience already aware of the industry.2.) Browsing:  There has to be a central place to browse that is effective.  For instance, you would need the equivalent of going to a bookstore and looking at what is there.  Right now that does not exist.  Until is does, then people will really only go online to get the items they already know that they want.  ENWorld reviews help, but again, that only benefits people who visit such sites.3.) E-Reading:  Something has to replace PDF that allows for FREE searching.  Also, we need a venue easier to read.  Books are easy to read.  Screens are not.  Especially PDAs or laptops.4.) PC portability.  Books are big, no small screens, can be carried and thrown about in a bookbag, and passed around with ease..  Until computers can do the same, then the point is mute.The online model is not going to develop these items quickly.  I maintain that we will have to wait a minmum of a decade, but probably closer to 20-30 years before all the requirements are met.And before anyone says...looks at the net and the difference between now and 1990.  The internet had been in development for decades before the great revolution of the 90s.  We just got to sit back and see the tech and the internet mature and come together at the same moment.</blockquote>

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