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Message: <blockquote data-quote="GMSkarka" data-source="post: 4866330" data-attributes="member: 763">At this point, it may be beating a dead horse to continue to point out errors within the original blog post -- but here's another:"Now, if he goes with print on demand, he has no worries about inventory (well, mostly… even with print-on-demand you need to keep a little inventory, as gamers these days do not go for the four to six week ship time that would be required if you did true print-on-demand). However, print on demand is more expensive per unit, with little or no discount for more units, so your gross margin per unit is even less… which means you still have to cut the costs of your other inputs.And don’t get me started on Lulu, where the printing cost per unit is astronomical!"Again, it appears that he has no idea of the current facts of the market.   The cost per unit at Lulu is quite high -- he's right about that.   Far too high for use within traditional distribution, where the publisher is only going to see 35-40% of the MSRP.    For direct-to-consumer, though, it's just fine -- and makes you more than you'd see through traditional distribution.But, aside from that issue:"Four to six weeks ship time that would be required"???   Buh?    To use Lulu as an example -- production takes 2 to 5 business days, with shipping occuring immediately afterward.   Even if you take the slowest shipping option available, you'd see your book in two weeks, not four to six.   And most shipping methods would have it to you within a week to a week and half at most."Little or no discount for more units" -- also not true.   Again, using Lulu as an example -- discounts start at 25 copies for softcover, and 10 copies for hardcover.   Just as an example (from my own records) -- on a 192 page softcover supplement, a 25 copy order gives me a 25% discount, 100 copies  gives me a 30% discount, 250 copies a 41% discount, and even more from there.So, it's more than evident that he has no real understanding of the current state of print-on-demand.    The things he's complaining about haven't really been a factor for 2 to 3 years or more.</blockquote>

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