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Message: <blockquote data-quote="Iron_Chef" data-source="post: 1065130" data-attributes="member: 4530">Re: Re: Re: Re: Arcana Unearthed: Pro's and Con'sActually, it makes perfect sense. Bad decor infringes on the quality of the meal by reducing the overall quality of the dining experience. Would you be more likely to eat at a run-down greasy spoon in the bad part of town with bums and gangbangers out front or an upscale restaurant with pleasant atmosphere in a safe location? Unless you are either starving or destitute, chances are you'd go for a better looking place to eat, because there is the expectation that better atmosphere equals better food, even if it turns out not to be true. The same applies to films with great packaging but poor content. Are you going to buy/rent something unfamiliar that looks awful or something that looks all slick and pretty? Again, the expectation of quality is what drives sales/rentals/interest. If something looks like crap, but is actually good, it will probably still fail, because impulse buys/interest are negated. You can't pick it up and say to yourself, "Oh! this must be awesome!" Instead, it must succeed on word of mouth/reviews, which is possible, but improbable. In any event, chances are good it will not perform as well it could have if it had been packaged and promoted properly from the start.If a product looks bad, it must be bad (regardless of its actual quality) in the eyes of the average consumer. That's how most consumers make buying decisions. Q: Does item look cool? If yes, obtain item. If cannot afford item, file under "buy later."If no, move on to next item for "instant" evaluation.Very few consumers have the luxury to sit down and carefully evaluate item after item based on actual content. If something doesn't grab them right from the start, they will generally move on until they A) find an item that grabs their attention (cover first, flip-through second, actual analysis of content third if at all), or B) find no items that meet their (possibly preconceived) expectations and leave the store empty-handed.</blockquote>

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