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Are D&D sales declining? Teos Abadia takes a look.
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<blockquote data-quote="Stormonu" data-source="post: 9157365" data-attributes="member: 52734"><p>Just what I've seen from my lifetime (about 50 years that I can remember things), most things don't usually have a shelf life of great popularity beyond two years. Big fans will hang around for about 5 years, but it takes dedicated fans to hit or exceed the 10 year mark - and those are relatively rare.</p><p></p><p>You can extend the popularity of some things by recycling them every couple of years and getting a new fanbase in (like GW tends to do). I've generally see companies get sales bumps by bringing things back around 10 years down the road when most folks have forgotten and sold off their old stuff and see it return. These bumps usually only last a few months at best and unless new stuff gets churned out with the return, it quickly goes away again.</p><p></p><p>I have to say, I think this is the longest we've seen any edition of D&D survive unchanged, and even it is getting a fresh coat of paint next year. If what I've seen in the past holds, we'll see a big bump when the new core books drop, but then a huge drop-off within about six months - and a year later most folks would be surprised the game is still being sold.</p></blockquote><p></p>
[QUOTE="Stormonu, post: 9157365, member: 52734"] Just what I've seen from my lifetime (about 50 years that I can remember things), most things don't usually have a shelf life of great popularity beyond two years. Big fans will hang around for about 5 years, but it takes dedicated fans to hit or exceed the 10 year mark - and those are relatively rare. You can extend the popularity of some things by recycling them every couple of years and getting a new fanbase in (like GW tends to do). I've generally see companies get sales bumps by bringing things back around 10 years down the road when most folks have forgotten and sold off their old stuff and see it return. These bumps usually only last a few months at best and unless new stuff gets churned out with the return, it quickly goes away again. I have to say, I think this is the longest we've seen any edition of D&D survive unchanged, and even it is getting a fresh coat of paint next year. If what I've seen in the past holds, we'll see a big bump when the new core books drop, but then a huge drop-off within about six months - and a year later most folks would be surprised the game is still being sold. [/QUOTE]
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Are D&D sales declining? Teos Abadia takes a look.
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