NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

Reply to thread

Message: <blockquote data-quote="Umbran" data-source="post: 6177122" data-attributes="member: 177">Okay, you've taken the statement out of its original context (talking about edition warriors, specifically) and now moved the goalposts to include fence-sitters.  You end up with a strawman, Danny.Each communication has its intended audience.  No communication is good for all audiences simultaneously.  The warriors are *NOT COMING TO THIS GATEWAY*.  Period.  Full stop.  There is no chance of getting the hardnoses with those articles.  They are in exactly the wrong place (the WotC site), coming from the wrong people (WotC insiders), to be convincing to an edition warrior.Horsehockey.  Does the phrase "energize the base" mean nothing to you?  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />  Keeping your strongest advocates in the zone is terribly important for success.  You *also* have to reach out to new people, sure.  But that probably calls for different communication, in a different place, and a different style.  Maybe - that's a demographic question, and I don't have data to say. Be that as it may, edition warriors are not fence sitters.  They are staunchly on one side of the fence, and put up barbed wire land mines to defend their side.Here's the question, though.  Knowing your players - was the problem that the communications were wrong, or that the game just wasn't suited for them?  Even with the best communications, would they have ended up liking 4e?Right.  So, not reading L&L.  My point is made, I think.  Yes, but they are probably about 20x less likely to come to your site to read about your product.  Folks who are coming to your site for news - the audience for L&L articles, need nudges to keep them focused.  They don't need heavy mind-changing.  They don't need outreach.  There is a whole separate question as to whether WotC is doing proper outreach (or will do it - I can see an argument that it is still too early for outreach).  There's a whole separate question as to whether WotC *can* do proper outreach - is there a budget for the kind of advertising that makes outreach work?</blockquote>

Verification