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<blockquote data-quote="Reynard" data-source="post: 3934034" data-attributes="member: 467">I think the D&amp;DI is an attempt to alleviate this inherent problem: WotC knows the player base is bigger than the consumer base, and they want to turn that player base into the consumer base.&nbsp; One way to do that is through the &quot;play anytime, anywhere&quot; promise of the VT as well as the constant crunch update aspect, plus &quot;free&quot; adventure and what not through on-line Dungeon and Dragon (let's face it --&nbsp; very few people are likely to sign up for D&amp;DI just for the mags, but that has the adavnatge that they are going to see that material as &quot;bonus&quot; content and it will actually increase the customer goodwill).IF D&amp;DI costs 12 bucks a month, that is the equivalent of every subscriber buying 4 hardbounds a year, on top of books they actually buy and the books bought by the player/customer base that has no interest in the D&amp;DI (i.e. the older folks).&nbsp; Assuming they don't flub it with terrible technology, it is a brilliant move.Still, the thing I don't understand is how WotC is going to hook the &quot;new players&quot; that are going to be necessary to replace the 5, 10, 20 percent (or whatever) that feels that 4E just isn't D&amp;D anymore and stays with 3.x because a0 they have more books than they'll ever use, and b) still be able to buy new books because the OGL can't be revoked, so someone is going to support it.</blockquote>

[QUOTE="Reynard, post: 3934034, member: 467"] I think the D&DI is an attempt to alleviate this inherent problem: WotC knows the player base is bigger than the consumer base, and they want to turn that player base into the consumer base. One way to do that is through the "play anytime, anywhere" promise of the VT as well as the constant crunch update aspect, plus "free" adventure and what not through on-line Dungeon and Dragon (let's face it -- very few people are likely to sign up for D&DI just for the mags, but that has the adavnatge that they are going to see that material as "bonus" content and it will actually increase the customer goodwill). IF D&DI costs 12 bucks a month, that is the equivalent of every subscriber buying 4 hardbounds a year, [i]on top of[/i] books they actually buy and the books bought by the player/customer base that has no interest in the D&DI (i.e. the older folks). Assuming they don't flub it with terrible technology, it is a brilliant move. Still, the thing I don't understand is how WotC is going to hook the "new players" that are going to be necessary to replace the 5, 10, 20 percent (or whatever) that feels that 4E just isn't D&D anymore and stays with 3.x because a0 they have more books than they'll ever use, and b) still be able to buy new books because the OGL can't be revoked, so [i]someone[/i] is going to support it. [/QUOTE]

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