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<blockquote data-quote="Henry" data-source="post: 6559738" data-attributes="member: 158">I feel like you may have a few misconceptions regarding the costs of PDFs, sailor moon. First of all, selling a copy of a pdf does not mean, &quot;zero costs&quot;. There's all the costs you would have had to incur regardless of medium - writing, development, editing, art, and layout; further, electronic distribution incurs site hosting fees and tech support fees (two separate things, even if you're paying e same company for them). So there's a fixed overhead that has a cost.Then there's the diminishing returns - you suggest selling an adventure for 3 bucks, and a whole AP for 5 and suggesting they'd sell enough to make up for a product they used to sell for 30 or 40? What if your alleged eightfold or tenfold sales increase is only a twofold or threefold sales increase?Worse, what if it sells LESS? If they drop their print distribution network, and don't get their prodcut in store shelves to be seen, what makes you think they would sell just as much or more? Lower visibility means less eyes actively searching for ways to buy product, as well as losing any and all customers who exclusively prefer print products? That's not me (I own ten times as much Paizo pdfs as printed materials) but i have no illusions about being a typical buyer. Everyone besides me at our table uses honest to goodness paper books - even the people using digital character records are using print books when doing character advancement.&nbsp; I really dont think WotC's customer base is much different on that score. PDF copy costs might be lower, but it's not &quot;zero&quot; - not low enough in opportunity costs and missed sales for WotC to drop all physical print and go e-book only.</blockquote>

[QUOTE="Henry, post: 6559738, member: 158"] I feel like you may have a few misconceptions regarding the costs of PDFs, sailor moon. First of all, selling a copy of a pdf does not mean, "zero costs". There's all the costs you would have had to incur regardless of medium - writing, development, editing, art, and layout; further, electronic distribution incurs site hosting fees and tech support fees (two separate things, even if you're paying e same company for them). So there's a fixed overhead that has a cost. Then there's the diminishing returns - you suggest selling an adventure for 3 bucks, and a whole AP for 5 and suggesting they'd sell enough to make up for a product they used to sell for 30 or 40? What if your alleged eightfold or tenfold sales increase is only a twofold or threefold sales increase? Worse, what if it sells LESS? If they drop their print distribution network, and don't get their prodcut in store shelves to be seen, what makes you think they would sell just as much or more? Lower visibility means less eyes actively searching for ways to buy product, as well as losing any and all customers who exclusively prefer print products? That's not me (I own ten times as much Paizo pdfs as printed materials) but i have no illusions about being a typical buyer. Everyone besides me at our table uses honest to goodness paper books - even the people using digital character records are using print books when doing character advancement. I really dont think WotC's customer base is much different on that score. PDF copy costs might be lower, but it's not "zero" - not low enough in opportunity costs and missed sales for WotC to drop all physical print and go e-book only. [/QUOTE]

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