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<blockquote data-quote="Kaychsea" data-source="post: 6562597" data-attributes="member: 70176">You aren't far off but it's probably less (ca. 75c-$1 IMO), but if we assume $1.50 that probably means a retail difference of nearer $6 depending on the trade and retail markups. Pricing PDFs when they are in competition with books on the shelf is a difficult issue. Assuming you are in 1st print you are still covering development costs and each PDF is likely to be cannibalising your shelf sales. So price it at the levels some people seem to expect and you will lose money. The&nbsp; only time it makes sense is when you aren't worried about development costs (ie sold out 1st impression) or are pricing them at a reasonable point from the start, probably 15-25% off print. The lower number if you don't think you will sell more copies in total. The problem with this approach is that people aren't stupid, and a reasonable number of people will wait you out, particularly for non-core product, which is pretty much everything WotC will be providing for the foreseeable.That's without factoring in sales lost to piracy.</blockquote>

[QUOTE="Kaychsea, post: 6562597, member: 70176"] You aren't far off but it's probably less (ca. 75c-$1 IMO), but if we assume $1.50 that probably means a retail difference of nearer $6 depending on the trade and retail markups. Pricing PDFs when they are in competition with books on the shelf is a difficult issue. Assuming you are in 1st print you are still covering development costs and each PDF is likely to be cannibalising your shelf sales. So price it at the levels some people seem to expect and you [I]will[/I] lose money. The only time it makes sense is when you aren't worried about development costs (ie sold out 1st impression) or are pricing them at a reasonable point from the start, probably 15-25% off print. The lower number if you don't think you will sell more copies in total. The problem with this approach is that people aren't stupid, and a reasonable number of people will wait you out, particularly for non-core product, which is pretty much everything WotC will be providing for the foreseeable. That's without factoring in sales lost to piracy. [/QUOTE]

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