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Message: <blockquote data-quote="Snarf Zagyg" data-source="post: 9192629" data-attributes="member: 7023840">So, on that. MCU movies that (based on the rule of thumb of profitability) that were unprofitable at the box office since 2021:Black WidowEternalsShang ChiAnt Man: QuantumaniaThe Marvels (based on tracking)And that were profitable:Thor: Love and ThunderBP: Wakanda ForeverGOT 3Doctor Strange: Multiverse of Madness....that's not a great hit rate compared to what they had used to do. These movies costs A LOT to make and promote. Which means that movie like Love and Thunder is barely profitable (and may even be unprofitable ... I am giving it the benefit of the doubt). Again, this is just the box office, but .... that's a pretty big change from what we were seeing before.Look, I'm not the only one saying this. If you follow the Business, you know that this is a big deal ... so much so that Iger is talking about it, and it has caused a change in their future plans. And that's before getting into the massive amounts spent on MCU shows, which don't have that immediate "hit" of a box office. MCU shows reportedly cost $25 million per episode, and Secret Invasion cost a reported $35 million per episode .... HOW?I think you misunderstand what I'm saying. I try to separate out my own feelings about my desires from the business side of things. As I've remarked in the various threads I do specifically about the business side of streaming, I appreciate it when studios and streamers light money on fire for our benefit!Unfortunately, in a capitalist society, that is rarely something that is sustainable in the long-term. That's why I love peak TV and the amount on prestige TV we have been getting, and hate reality TV, but also understand why streamers are increasingly cutting back on prestige TV and increasing the amount of reality TV on their platforms.In short, I would love for companies to continue subsidizing my viewing preferences. I just think that it is unlikely. And in terms of superhero content, I don't think that it's going away ... especially if you factor in international versions of the same (after all, RRR and to a lesser extent Jawan echo and adopt conventions of the superhero genre with a local twist) but people do like variety. At a certain point, something else will be the "next big thing." Why? Because it always is. That's the nature of things- something becomes successful. Others rush in to copy that success. Eventually, there are too many things, lessening the specialness and value that made it successful to begin with, and something else becomes the new hotness. People are fickle like that.</blockquote>

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