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Are Superhero films dying?
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<blockquote data-quote="Umbran" data-source="post: 9192838" data-attributes="member: 177"><p>Yes, but when three of the five presumed-unprofitable movies were <em>still in the Top-10 Gross</em> for the year, that is telling you things about the market, not about the movies themselves. </p><p></p><p>I'm not the one who brought in financial performance as a proxy for movie quality. I'd totally agree that the movie business should not be looking to have pre-covid levels of performance going forward, and that moviemakers are apt to take a long, hard look at what they are producing.</p><p></p><p> I'm just noting that decision is <em>not about the quality of the product</em>. It isn't like, if the movies were "better" (and by better, we mean meeting the particular desires of whoever is lodging the criticism) suddenly box office would explode again. It won't any time soon. It isn't about fatigue with superheroes - if it were, people would speak with the wallets, and go to other movies instead. They aren't.</p><p></p><p>The market, as a whole, has contracted.</p></blockquote><p></p>
[QUOTE="Umbran, post: 9192838, member: 177"] Yes, but when three of the five presumed-unprofitable movies were [I]still in the Top-10 Gross[/I] for the year, that is telling you things about the market, not about the movies themselves. I'm not the one who brought in financial performance as a proxy for movie quality. I'd totally agree that the movie business should not be looking to have pre-covid levels of performance going forward, and that moviemakers are apt to take a long, hard look at what they are producing. I'm just noting that decision is [I]not about the quality of the product[/I]. It isn't like, if the movies were "better" (and by better, we mean meeting the particular desires of whoever is lodging the criticism) suddenly box office would explode again. It won't any time soon. It isn't about fatigue with superheroes - if it were, people would speak with the wallets, and go to other movies instead. They aren't. The market, as a whole, has contracted. [/QUOTE]
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