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Message: <blockquote data-quote="N'raac" data-source="post: 6171299" data-attributes="member: 6681948">I'd be more inclined to believe this was a poor strategy if it were not the manner in which the whole industry has evolved.The fact is that GM supplements have less economic traction than supplements players can also use as they have a smaller target market.  A group with 3 GM's will likely not see all three run the same adventure, so adventures have an even lower demand.  A setting is of interest to the GM's, but not the ones that will design their own setting, and each added setting splits the market for GM's wanting a pre-fab setting.  Each supplement for that setting will attract a subset of GM's who bought the setting itself.</blockquote>