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Message: <blockquote data-quote="Wicht" data-source="post: 6171340" data-attributes="member: 221">A tree is known by its fruits. I think it a poor strategy, regardless of how it evolved, because it is not a sustainable strategy and I think the whole 4e-5e "fiasco" sort of demonstrates some of the difficulties with it.  I would also suggest that "the whole industry" does not follow this strategy. Without a doubt, adventures sell slower than core books. That's a given. In fact any supplement is going to sell less than the core. But this does not make the supplements less important than the core. Each supplement helps to continue the presence of the core and, if it is quality, expands the appeal and thus base of the brand/game. Naturally supplements should be printed and produced in smaller margins than the core, but they should be an ongoing thing and though each sells less, if you do a good job, they should sell. At the same time, it is to be hoped that the core is flexible enough to be used to provide a variety of supplements to suit a variety of taste, thus, and again, continuing the life of the core, which should be your green product. Supplements should never replace or so alter the game as to make the core unnecessary or undesirable, but they should stretch the core. This also points to the advantage of the OGL, which allows 3pp to produce material to further expand the appeal of the core and reach an ever wider audience. While a company does all of this, once their core is firmly a green product, they then have the luxury of expanding the brand, perhaps producing board games, card games, or books. But the heart of the game and thus the brand should remain a constant. Changing the heart of your brand every few years creates an unstable platform from which to expand in my opinion.</blockquote>

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