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Message: <blockquote data-quote="KaCee" data-source="post: 1284437" data-attributes="member: 15859">Then by your reasoning, why have LotR, Spiderman, Star Wars, and the Matrix all been huge blockbusters when so-called "chick flicks" don't make anywhere the same amount of money?Women comprise slightly more than half of the population and are in charge of more disposable income on average.  That's why so much marketing is aimed at women; because women are more likely to do the shopping for a household, from everything from weekly groceries to Christmas gifts.So if there are more women than men, and women spend more than men, why didn't Mona Lisa Smile beat RotK at the box office, or even come close?  Why are so many of the allegedly male-centric movies the ones that make all of the money?  It can't just be the action angle, because look how badly Charlie's Angel's 2 flopped, and that certainly had a "chick flick" aspect to it.I agree with you that marketers perceive people in terms of delineating factors such as gender, age, race, and geography.  They absolutely do.  But that doesn't mean they are right...it just means that it's a hell of a lot easier to assume men think with their penises and women with their vaginas than it is to sell products using more honest and ethical tactics.  That's why so many things are badly mismarketed.  Look at Fight Club.  That's a really cool movie that I had NO interest in seeing when it was marketed as a lame-o penis-flick.  But then my brother-in-law made us watch it under the promise that it wasn't like its marketing, and boy, was he right.  Stupid marketers went for the dick angle instead of promoting the story.Look, maybe you are everything you are stereotyped to be.  But I haven't met anyone yet who lives up to even half of their gender and racial stereotypes.  Sure, I know women who are obsessed with shoes and shopping, but some of them hate babies and don't care how their butt looks in those pants.  The point is, you can't take these multitudes of generalizations and use them to describe diverse groups.  You can try and you'll be right once in awhile by chance, but I live in Las Vegas, and let me tell you about the perils of betting on chance...</blockquote>

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