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<blockquote data-quote="Jester David" data-source="post: 6670749" data-attributes="member: 37579">The Forbes blogger who specializes in writing &quot;about games, hobbies, and people's passions&quot; who penned the book Of Dice and Men wrote about D&amp;D?! Shocking. Now, if it was an actual article in the print magazine. As I said in that thread, he commented because its profits were up. It's one of the few times D&amp;D has been mentioned in the many, many years of Hasbro ownership.However, if you look closer at the full transcript and context, you'll see that despite D&amp;D being &quot;on a tear&quot; and launching a new edition that was its most successful edition in 30 years, growth in the larger games division was &quot;flattish&quot;. So D&amp;D didn't boost their profits in a meaningful way for them to see any real growth. Financially, D&amp;D is a rounding error. D&amp;D is a globally recognized brand that people will respond with &quot;oh yeah, that was big in the '80s. Is that still around??&quot; It had a box office bomb 15 years ago, a cartoon 30 years ago, and a few popular video games a decade ago but hasn't really been in the public's eye for a generation. Hasbro has several globally recognized brands. Pound Puppies. Jem. G.I. Joe. Transformers. My Little Pony. Littlest Pet Shop. Compared to them, D&amp;D is nothing. And they have a wealth of other properties from the '80s and 90s. BeyBlade. Inhumanoids. Visionaries. MASK. Glo Friends. COPS. GoBots.&nbsp; And so many more. D&amp;D is forgettable among all those. To Hasbro, it's irrelevant. They didn't even buy WotC for D&amp;D, they got it as a perk in exchange for Magic the Gathering.</blockquote>

[QUOTE="Jester David, post: 6670749, member: 37579"] The Forbes blogger who specializes in writing "about games, hobbies, and people's passions" who penned the book [I]Of Dice and Men[/I] wrote about D&D?! Shocking. Now, if it was an actual article in the print magazine. As I said in that thread, he commented because its profits were up. It's one of the few times D&D has been mentioned in the many, many years of Hasbro ownership. However, if you look closer at the full transcript and context, you'll see that despite D&D being "on a tear" and launching a new edition that was its most successful edition in 30 years, growth in the larger games division was "flattish". So D&D didn't boost their profits in a meaningful way for them to see any real growth. Financially, D&D is a rounding error. D&D is a globally recognized brand that people will respond with "oh yeah, that was big in the '80s. Is that still around??" It had a box office bomb 15 years ago, a cartoon 30 years ago, and a few popular video games a decade ago but hasn't really been in the public's eye for a generation. Hasbro has several globally recognized brands. Pound Puppies. Jem. G.I. Joe. Transformers. My Little Pony. Littlest Pet Shop. Compared to them, D&D is nothing. And they have a wealth of other properties from the '80s and 90s. BeyBlade. Inhumanoids. Visionaries. MASK. Glo Friends. COPS. GoBots. And so many more. D&D is forgettable among all those. To Hasbro, it's irrelevant. They didn't even buy WotC for D&D, they got it as a perk in exchange for Magic the Gathering. [/QUOTE]

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