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Message: <blockquote data-quote="lynnfredricks" data-source="post: 6233634" data-attributes="member: 91695">Well, my conclusion is that reviewing the whole product is all that can be done. Im not condoning [MENTION=8835]Janx[/MENTION] making it a one man mission to wipe out the use of clip art, but to acknowledge that bad art is bad art.Yes. And you often get it in products when the decision maker doesn't get the value of art as a part of selling the product.I think that's possible but I think its more complicated than that. In the case you referenced with Palladium for example, you have fans of those their work who will overlook it, because its never been great (with the exception of some covers) and they've acclimated to 30 years of crap. Those customers are, relatively speaking, easy sells. Selling to the same person again and again is far, far easier than acquiring new customers.If Palladium started escalating the quality of their art, like Paizo and Wizards has, they may start getting new customers.Digital is a new frontier we keep needing to figure out, step by step. You can get a feel of what the art direction is about, but not like you can by picking up a book. On the other hand, you have many people who just use it on a tablet or laptop and never bother to go print.Oh, the primary goal is to get a product they feel enhances their game, and (in my experience) most people will say art is not important because of that goal. I don't dispute that at all. But it can make a difference - esp when you factor in other things like price.But lets say you have two Traveller supplements ( a system that's never really lent itself to its art) on a Mars colony, and one has had significant art direction and the other has not, and both are $12.00, both come from good companies. Which one is more likely going to be purchased, if customers aren't strongly aligned with either one (like a 30 year investment in Palladium products)?Would it make a difference ALSO if both products were $1.99? Absolutely, because you've dropped the price to the point of a spontaneous buy - you can buy both without giving it much thought. Pricing has a huge influence when it reaches the spontaneous buy point.</blockquote>

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