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Message: <blockquote data-quote="Darrell" data-source="post: 3138164" data-attributes="member: 680">Hi, James--I have to say, that does have a lot to do with it in my case.  The paper quality isn't that bad, but the amount of ads has really started to turn me off.  I accepted the number of ads for a long time under the reasoning that they were necessary for keeping the cover price stable, but now the cover price has increased, and the number of ads seems larger, as well (to me, at least).  I used to have Dungeon in my pull file at my FLGS, and bought the occasional Dragon when it had something interesting in it.  Now, I'll be buying the occasional Dungeon (primarily the ones with the four-panel city maps and such), and hardly even flipping through Dragon.  The quality of the material is wonderful (particularly the adventure paths), but they're becoming cost prohibitive for such easily-damaged items.  I have no problem payin' 30-50 bucks for a hardcover, but a magazine is a magazine, regardless of the quality of its content.  It's easily torn or wrinkled.  It starts to come apart easier than a book does.  If you're anal about the condition of your source material (I am.), it's more difficult to transport on game night.  As to 'what would get me to pay more,' thicker covers might help, but that would cause another price increase.  Ditto for poster-maps and handouts.  I don't know what to suggest.Regards,Darrell King</blockquote>