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<blockquote data-quote="Tinner" data-source="post: 2555502" data-attributes="member: 19667"><p>Another thought that has crossed my mind is why isn't Hasbro doing more to build the D&D brand? Hasbro has some of the biggest, most well known brand names in toys today.</p><p>To name just a few:</p><p></p><p>Nerf</p><p>Milton-Bradley</p><p>Monopoly</p><p>Chutes & Ladders</p><p>Candyland</p><p>Lazer Tag</p><p>G.I. Joe</p><p>Transformers</p><p>My Little Pony</p><p>Parker Brothers</p><p>Bratz</p><p>Pkayskool</p><p>Play-Doh</p><p>Rubik's Cube</p><p>Scrabble</p><p>Super Soaker</p><p>Spirograph</p><p>The Game of Life</p><p></p><p>These are HUGE, well recognized brand names.</p><p>Two things that Hasbro does to maintain their brands are cross-promotion, and ubiquitous exposure. Neither of these things is being done with D&D</p><p></p><p>Case in point - Monopoly.</p><p>There are Monopoly sets for all sorts of IP. Star Wars Monopoly, Lord of the Rings Monopoly, Peants Monopoly, Pokemon Monopoly, <strong>FOUR </strong>different Star Trek Monopoly games!</p><p>If you wanted to cross-promote D&D, a D&D Monopoly game sounds like a no-brainer to me!</p><p>Heck, use D&D Mini's pieces as playing pieces and really go for the throat! Board game players seem like good candidates to become D&D players.</p><p>Why isn't this being done?</p><p></p><p>Why isn't there a line of Nerf D&D weapons? Heck, develop a boffer combat game to go along with them, and you've got the new D&D LARP! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /> </p><p></p><p>Why not do a D&D version of Chutes & Ladders. Call it ... Mazes & Monsters?</p><p></p><p>The other reason Hasbro's brands are so well known is because they have been made ubiquitous. They are literally everywhere.</p><p>G.I. Joe has bedding, clothing lines, school supplies, books, comics, etc. You name it, they have slapped a G.I. Joe logo on it.</p><p></p><p>Milton Bradley game CD's have been stuck inside breakfast cereal.</p><p></p><p>Monopoly has been a successful McDonalds promotional game for what ... 30 years?</p><p></p><p>These brand names stay in our minds because we see them over and over again.</p><p></p><p>Why aren't D&D minis in McDonald's Happy Meals?</p><p>Why isn't there a My Little Pony D&D Unicorn figure?</p><p>I'd buy a Super Soaker brand Decanter of Endless Water.</p><p></p><p>I'm sure there are inter-company reasons why D&D isn't being promoted like some of these other brands, but from where I'm sitting, I sure can't see the logic.</p></blockquote><p></p>
[QUOTE="Tinner, post: 2555502, member: 19667"] Another thought that has crossed my mind is why isn't Hasbro doing more to build the D&D brand? Hasbro has some of the biggest, most well known brand names in toys today. To name just a few: Nerf Milton-Bradley Monopoly Chutes & Ladders Candyland Lazer Tag G.I. Joe Transformers My Little Pony Parker Brothers Bratz Pkayskool Play-Doh Rubik's Cube Scrabble Super Soaker Spirograph The Game of Life These are HUGE, well recognized brand names. Two things that Hasbro does to maintain their brands are cross-promotion, and ubiquitous exposure. Neither of these things is being done with D&D Case in point - Monopoly. There are Monopoly sets for all sorts of IP. Star Wars Monopoly, Lord of the Rings Monopoly, Peants Monopoly, Pokemon Monopoly, [B]FOUR [/B]different Star Trek Monopoly games! If you wanted to cross-promote D&D, a D&D Monopoly game sounds like a no-brainer to me! Heck, use D&D Mini's pieces as playing pieces and really go for the throat! Board game players seem like good candidates to become D&D players. Why isn't this being done? Why isn't there a line of Nerf D&D weapons? Heck, develop a boffer combat game to go along with them, and you've got the new D&D LARP! :D Why not do a D&D version of Chutes & Ladders. Call it ... Mazes & Monsters? The other reason Hasbro's brands are so well known is because they have been made ubiquitous. They are literally everywhere. G.I. Joe has bedding, clothing lines, school supplies, books, comics, etc. You name it, they have slapped a G.I. Joe logo on it. Milton Bradley game CD's have been stuck inside breakfast cereal. Monopoly has been a successful McDonalds promotional game for what ... 30 years? These brand names stay in our minds because we see them over and over again. Why aren't D&D minis in McDonald's Happy Meals? Why isn't there a My Little Pony D&D Unicorn figure? I'd buy a Super Soaker brand Decanter of Endless Water. I'm sure there are inter-company reasons why D&D isn't being promoted like some of these other brands, but from where I'm sitting, I sure can't see the logic. [/QUOTE]
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