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<blockquote data-quote="Kurotowa" data-source="post: 8252857" data-attributes="member: 27957">My experience is there's two ways to have a mega successful Kickstarter. One is to offer some shiny new gewgaw that isn't available anywhere else, and the other is to be a creator with a proven track record and established fan base. In the latter case, the pitch is less &quot;Here is this amazing idea I want to make happen!&quot; and more &quot;If you liked my previous work, come get in on the ground floor for the next project.&quot; Was the Critical Role animated series a record breaker because of the novelty of making an animated series about their group's D&amp;D campaign? Of course not, it was a record breaker because it was Critical Role and for the nearly 90,000 backers that's all you had to say to sell them on it.This is definitely one of the latter cases. Some people don't know who Chris Metzen is, and see this as just a vanity project from a retired computer game developer. For the millions and millions of people who have played Warcraft, though, Chris Metzen is a name that conjures happy memories and good associations. And out of those millions of people, at the moment a bit less than 5000 feel that's enough to get them to lay down money for this project. I should know, I'm one of them.Really, that's not a very big conversion ratio, if you think about it. Less than 5000 people? That's nothing! It's only by the standards of the incredibly niche field of third party TTRPG books that it seems like a lot, and the Kickstarter total is being pumped up by people buying bundles with expensive addons like maps and dice.So we have here a perfect storm of a creator with strong name recognition putting together a polished campaign and offering lots of addon options to raise the potential pledge ceiling from the people who really want them and can afford them. That's not something you can easily compare to other TTRPG offerings or deliberately replicate.</blockquote>

[QUOTE="Kurotowa, post: 8252857, member: 27957"] My experience is there's two ways to have a mega successful Kickstarter. One is to offer some shiny new gewgaw that isn't available anywhere else, and the other is to be a creator with a proven track record and established fan base. In the latter case, the pitch is less "Here is this amazing idea I want to make happen!" and more "If you liked my previous work, come get in on the ground floor for the next project." Was the Critical Role animated series a record breaker because of the novelty of making an animated series about their group's D&D campaign? Of course not, it was a record breaker because it was [I]Critical Role[/I] and for the nearly 90,000 backers that's all you had to say to sell them on it. This is definitely one of the latter cases. Some people don't know who Chris Metzen is, and see this as just a vanity project from a retired computer game developer. For the millions and millions of people who have played Warcraft, though, Chris Metzen is a name that conjures happy memories and good associations. And out of those millions of people, at the moment a bit less than 5000 feel that's enough to get them to lay down money for this project. I should know, I'm one of them. Really, that's not a very big conversion ratio, if you think about it. Less than 5000 people? That's nothing! It's only by the standards of the incredibly niche field of third party TTRPG books that it seems like a lot, and the Kickstarter total is being pumped up by people buying bundles with expensive addons like maps and dice. So we have here a perfect storm of a creator with strong name recognition putting together a polished campaign and offering lots of addon options to raise the potential pledge ceiling from the people who really want them and can afford them. That's not something you can easily compare to other TTRPG offerings or deliberately replicate. [/QUOTE]

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