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Message: <blockquote data-quote="Whizbang Dustyboots" data-source="post: 9538559" data-attributes="member: 11760">There's an idea that goes by several names, including "fronts" (which is kind of a terrible name that doesn't explain what it means). Figure out what your various NPC groups want to do and have them advance their goals independent of what the PCs do. (These don't all have to be traditional villains, incidentally.)As the PCs hear that "a mining town in the mountains got overrun by someone, but they moved on after killing everyone," or "there's been another assassination attempt on the patriarch of the high church," they should get the sense that A) there's stuff they can pursue if interested and B) not getting involved in some of this is eventually going to mean the campaign setting is going to change quite a bit, and probably for the worse.</blockquote>