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Message: <blockquote data-quote="PowerWordDumb" data-source="post: 1020176" data-attributes="member: 8614">Role of the Booth BabeRole in the sales process?!?  Pardon me while I cough up a lung!  Unless the woman happens to be a genuine part of the sales team who can speak with authority on the product details and nuances, rather than being nothing more than hired background scenery, then she has *no* role in the sales process.She's no more part of the sales team than the nifty posters hanging up in the booth - but she knew that going in, and that's exactly what she signed up for.  My heart doesn't ache with empathy for the guy who sweeps up the arena after a hockey game as if he were some undervalued member of the hockey organization - why should this be any different?The women are hired for their looks, and they do a job - period, the end.  They are hired specifically to be objectified!  While that should definitely not draw any scorn their way, nor does it justify them being treated as animals, it also shouldn't bring out the bleeding hearts sighing with sympathy for the oppressed.As far as the degrading quality of the term - at least among the tech geeks I have had to attend conferences with, the term "booth babe" is more a magical term full of awe and wonder.  There's no room for derision or disrespect when their eyes go wide and glassy at the mere thought.Same here.  While I am unabashed in my enjoyment of looking at the female form, I am a little disheartened every time I hit a trade show that the same old tricks are still used and worse yet, continue to work.  Note to the sales teams: I may well enjoy looking at the booth babe you hire, but I won't buy your product because of it.</blockquote>

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