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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Amal Shukup" data-source="post: 1595167" data-attributes="member: 6291">Heck, yeah. Browsing their free library DIRECTLY led to me buying 10 hardcovers and 27 paperbacks so far. In Canadian funds, that's about $500. I won't buy their books at used bookstores either (unless OOP) because I want to make sure they get their money.I also pimp books in the library to my friends all the time. I have no idea how much revenue that has generated, but its quite a bit north of $2000.In Marketing, at least according to the conceptual model I use and teach, the goal of promotion is to move the customer through a series of 'states' (unawareness-> awareness-> knowledge-> conviction-> intent-> PURCHASE-> Repeat Purchase-> ADVOCATE). This last stage, 'Advocate', represents the ultimate achievement in marketing: where the vendor a) motivates and b) enables customers to effectively sell their products for them.Baen's Library is just about the most effective implementation of that I've ever run across - the library and those CDs are exceedingly effective 'enablers'. So good, in fact, that it occasionally crops up as a case study in my classes... They're pretty good at customer relations too: One book I purchased sold out two two entire print runs before the darn thing even got to Canada - which meant I ended up waiting over 5 months for a book that was expected to arrive in 3 days. Not much they could do (except go print and ship more - which of course they did), but getting a very cordial response from Jim Baen himself explaining the situation certainly made me feel like they were taking my concerns seriously.EDIT: Hee! the book in question was Bujold's 'A Civil Campaign' - just mentioned above. Yes, it was a long, cruel, 5 months waiting for the rest of the book. But you just couldn't get it here in Toronto for love or money (or violence)... Good people. They get my business. As for those DTRPG guys? Not so much...A'Mal</blockquote>

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