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<blockquote data-quote="Lord Pendragon" data-source="post: 3056485" data-attributes="member: 707">You seem to be assuming that because the suggested retail price is higher, that WotC is making more money.&nbsp; Nothing I've seen in this thread would seem to indicate that this is true.&nbsp; As the email from WotC mentions, the price printed on the book is a suggested retail price, and has nothing to do with how much WotC is getting per book for selling it to retailers.My guess is that WotC makes the same per book printed, regardless of where it winds up being sold.&nbsp; Retailers can then choose to sell it for whatever they want (as evidenced by those who've gotten WotC product for significantly less than the suggested retail price).&nbsp; If a retailer chooses to use the suggested retail price, WotC doesn't get more money for the book, any more than they'd get less money if the retailer discounted it.It's the retailer who will see that flunctuation when selling the book for more, or less.In short, WotC doesn't sell its books by consignment.</blockquote>

[QUOTE="Lord Pendragon, post: 3056485, member: 707"] You seem to be assuming that because the suggested retail price is higher, that WotC is making more money. Nothing I've seen in this thread would seem to indicate that this is true. As the email from WotC mentions, the price printed on the book is a suggested retail price, and has nothing to do with how much WotC is getting per book for selling it to retailers. My guess is that WotC makes the same per book printed, regardless of where it winds up being sold. Retailers can then choose to sell it for whatever they want (as evidenced by those who've gotten WotC product for significantly less than the suggested retail price). If a retailer chooses to use the suggested retail price, WotC doesn't get more money for the book, any more than they'd get less money if the retailer discounted it. It's the retailer who will see that flunctuation when selling the book for more, or less. In short, WotC doesn't sell its books by consignment. [/QUOTE]

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