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Ben Riggs Interview on the Death of the Golden Age
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<blockquote data-quote="Dire Bare" data-source="post: 9254099" data-attributes="member: 18182"><p>No, it's not, sure. But again, not PR spin. Initial sales vs lifetime sales is an important point, but a clarification, not spin.</p><p></p><p>My recollection (again, perhaps flawed) is that WotC was claiming lifetime sales of each edition outsold the previous. The problem wasn't 4E not doing better than the previous edition, the problem was 4E wasn't making ENOUGH money for the suits at Hasbro even with solid sales numbers. 4E was doing good for D&D, but not good enough. WotC was under tremendous pressure at the time to push the D&D brand to the same level as other Hasbro properties.</p><p></p><p>That's what I remember WotC saying, but . . . . perhaps they claimed initial sales outsold each previous edition, not lifetime. That is certainly a different situation, and in line with what Riggs is saying in the interview.</p><p></p><p>The only folks who could really know are folks at WotC. Not other creators in the community (unless they are ex-WotC) and not FLGS owners with anecdotal data from their store.</p><p></p><p>I'd love to drag up some older threads, but my forum search-fu isn't good. Oh well.</p></blockquote><p></p>
[QUOTE="Dire Bare, post: 9254099, member: 18182"] No, it's not, sure. But again, not PR spin. Initial sales vs lifetime sales is an important point, but a clarification, not spin. My recollection (again, perhaps flawed) is that WotC was claiming lifetime sales of each edition outsold the previous. The problem wasn't 4E not doing better than the previous edition, the problem was 4E wasn't making ENOUGH money for the suits at Hasbro even with solid sales numbers. 4E was doing good for D&D, but not good enough. WotC was under tremendous pressure at the time to push the D&D brand to the same level as other Hasbro properties. That's what I remember WotC saying, but . . . . perhaps they claimed initial sales outsold each previous edition, not lifetime. That is certainly a different situation, and in line with what Riggs is saying in the interview. The only folks who could really know are folks at WotC. Not other creators in the community (unless they are ex-WotC) and not FLGS owners with anecdotal data from their store. I'd love to drag up some older threads, but my forum search-fu isn't good. Oh well. [/QUOTE]
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