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Ben Riggs on how to make D&D a $1 billion brand
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<blockquote data-quote="Burnside" data-source="post: 8999155" data-attributes="member: 6910340"><p>I agree with a lot of what Riggs says there but there are a few points I pretty strongly disagree with.</p><p></p><p>"Campaigns should have one to three authors. Add more with only great caution…" </p><p>God, yes.</p><p></p><p>"You should pay your game designers like they are working on video games, and you should give writers royalties." </p><p>Yes. You're trying to build a billion-dollar business, and fundamentally the work of the designers is at the foundation of it.</p><p></p><p>"There should be a consistent format for campaigns that carries over from book to book." </p><p>Yes, and no. There needs to be room to innovate.</p><p></p><p>"Time for playtesting should be included in your production cycle. It should be measured in months." </p><p>Well, they claim it is? But sometimes it's hard to believe that some encounters and areas were even played once before publishing.</p><p></p><p>"Return to the boxed set! Create handouts, maps, character portraits, in-game journals, & clues to go with the game. (Also make PDFs of those goodies available.)" </p><p>I'd have said this was cost-prohibitive, but Paizo and Dungeon in a Box both pull it off really well, so it must be doable. Personally, though, while I love boxed sets, they are hard to store and are not well-suited to apartment living.</p><p></p><p>"What else can you do? Can you make a sort of Dungeon Mastering graduate school, with perhaps special products only available for purchase by graduates?" </p><p>I keep expecting them to do this, and I'm kinda dreading it. There will be a backlash if they do tbh.</p><p></p><p>"Can you run DM contests at gaming conventions? Winners get swag, trips to Renton, honor, glory, etc. Can you create some sort of Academy Awards for DMs? There’s an awards ceremony, with celebrity presenters." </p><p>They did the "Best DM in the World" contest, and although Andrew Biskyniski (sp?) who won it is great, the way they did it was unwatchable and almost completely wrong, focusing 90% on design, not DMing, and not allowing the audience to see any of the creative work. There is a way to do an entertaining competitive DM show, but it should mostly be about actual play sessions and needs to be shot in-person, not on Zoom or Twitch. In general, this show would need to be outsourced, because WotC's in-house produced streaming content continues to be mostly cringe at the moment. </p><p></p><p>His overarching point that WotC needs to super-serve DMs is spot on imo.</p></blockquote><p></p>
[QUOTE="Burnside, post: 8999155, member: 6910340"] I agree with a lot of what Riggs says there but there are a few points I pretty strongly disagree with. "Campaigns should have one to three authors. Add more with only great caution…" God, yes. "You should pay your game designers like they are working on video games, and you should give writers royalties." Yes. You're trying to build a billion-dollar business, and fundamentally the work of the designers is at the foundation of it. "There should be a consistent format for campaigns that carries over from book to book." Yes, and no. There needs to be room to innovate. "Time for playtesting should be included in your production cycle. It should be measured in months." Well, they claim it is? But sometimes it's hard to believe that some encounters and areas were even played once before publishing. "Return to the boxed set! Create handouts, maps, character portraits, in-game journals, & clues to go with the game. (Also make PDFs of those goodies available.)" I'd have said this was cost-prohibitive, but Paizo and Dungeon in a Box both pull it off really well, so it must be doable. Personally, though, while I love boxed sets, they are hard to store and are not well-suited to apartment living. "What else can you do? Can you make a sort of Dungeon Mastering graduate school, with perhaps special products only available for purchase by graduates?" I keep expecting them to do this, and I'm kinda dreading it. There will be a backlash if they do tbh. "Can you run DM contests at gaming conventions? Winners get swag, trips to Renton, honor, glory, etc. Can you create some sort of Academy Awards for DMs? There’s an awards ceremony, with celebrity presenters." They did the "Best DM in the World" contest, and although Andrew Biskyniski (sp?) who won it is great, the way they did it was unwatchable and almost completely wrong, focusing 90% on design, not DMing, and not allowing the audience to see any of the creative work. There is a way to do an entertaining competitive DM show, but it should mostly be about actual play sessions and needs to be shot in-person, not on Zoom or Twitch. In general, this show would need to be outsourced, because WotC's in-house produced streaming content continues to be mostly cringe at the moment. His overarching point that WotC needs to super-serve DMs is spot on imo. [/QUOTE]
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