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General Tabletop Discussion
D&D Older Editions, OSR, & D&D Variants
Ben Riggs' "What the Heck Happened with 4th Edition?" seminar at Gen Con 2023
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<blockquote data-quote="Snarf Zagyg" data-source="post: 9224556" data-attributes="member: 7023840"><p>Moving back the original topic, one of the things that I hope will be examined in more detail is the sales numbers and trends of 4e.</p><p></p><p>As I've written about previously, 4e was released on June 6, 2008.</p><p></p><p>We've previously known that 4e was "internally dead" by the time that 4e essentials was released on September 10, 2010.</p><p></p><p>And, of course, a skeleton crew was tasked with creating the (perhaps last) D&D edition in the middle of 2011.</p><p></p><p>Which means that within about two years, Hasbro had given up on 4e. Within three years, they had decided to release a "last gasp" edition.</p><p></p><p>People have previously discussed the ways in which 4e did not match Hasbro's expectations. But I wonder about what the sales looked like after the initial burst of people who bought the books. Given the amount of time and money invested in 4e, the choice to give up on it so quickly does seem odd, but it might be supported if the trend lines were bad; in other words, after the initial burst of people who purchased it because they wanted to check it out, there were fewer recurrent purchases. It would be interesting to compare the sales to the first two years of 3e and (for that matter) to the end period of 3.5e.</p><p></p><p>Speculation is always fun, but data is much more informative.</p></blockquote><p></p>
[QUOTE="Snarf Zagyg, post: 9224556, member: 7023840"] Moving back the original topic, one of the things that I hope will be examined in more detail is the sales numbers and trends of 4e. As I've written about previously, 4e was released on June 6, 2008. We've previously known that 4e was "internally dead" by the time that 4e essentials was released on September 10, 2010. And, of course, a skeleton crew was tasked with creating the (perhaps last) D&D edition in the middle of 2011. Which means that within about two years, Hasbro had given up on 4e. Within three years, they had decided to release a "last gasp" edition. People have previously discussed the ways in which 4e did not match Hasbro's expectations. But I wonder about what the sales looked like after the initial burst of people who bought the books. Given the amount of time and money invested in 4e, the choice to give up on it so quickly does seem odd, but it might be supported if the trend lines were bad; in other words, after the initial burst of people who purchased it because they wanted to check it out, there were fewer recurrent purchases. It would be interesting to compare the sales to the first two years of 3e and (for that matter) to the end period of 3.5e. Speculation is always fun, but data is much more informative. [/QUOTE]
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D&D Older Editions, OSR, & D&D Variants
Ben Riggs' "What the Heck Happened with 4th Edition?" seminar at Gen Con 2023
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