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Message: <blockquote data-quote="afstanton" data-source="post: 1129927" data-attributes="member: 10492">The Successful Marketing Plan:  A Disciplined and Comprehensive Approachby Roman G. Hiebling, Jr. and Scott W. CooperMcGraw-Hill, (c) 2003, 544 pp., ISBN 0-07-139521-0This book should be required reading for anyone considering starting a business, and used heavily by anyone operating one.  Only a handful of companies in this industry are actively doing anything like this, as far as I can tell, and they are the ones most likely to read this book and use it to enhance their business practices.Please don't start a flame war about that last comment of mine:  I lump myself into the category of people who need to put this into practice.  This is a process that takes considerable time and effort with no immediate obvious benefit, and for someone who would rather be writing gaming material than spending well over 100 hours planning ahead it might well seem like time better spent creating a product.  That would be wrong.To some of you this is intuitively obvious.  Many of you nod your head as you read this.  It probably shouldn't even be stated, as it is just such common sense.  No insult to anyone reading this is meant at all.I'm just mentioning this book as I think that some of you might find it useful, or at least interesting.Aaron</blockquote>