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Books pricing themselves out of reach?
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<blockquote data-quote="Janx" data-source="post: 2103139" data-attributes="member: 8835"><p>Yes, that's one of those economic S&D principles.</p><p></p><p>Here's some interesting math:</p><p>in 1988, the PH cost $20</p><p>I applied a 3% inflation rate, and compounded it annually to calculate it's predicted price in 2005.</p><p>The answer?</p><p>$33.06</p><p></p><p></p><p>In theory, we're getting a good deal. On the other hand, it it the $30 boundary in 2002, per the formula.</p><p></p><p>Another side note. High priced books may be the new marketing strategy. It removes excess cash for you to buy competitors products. Let's say Billy has $50.</p><p>He sees two books, WotC's Book of Powerful Characters for $30, and Monte's Book of Munchkin Might for $25. If Billy buys into the hype that WotC rules are the most "official and playtested", he'll blow his $30 and not have enough to buy the competition's products. Or look at it another way, with two products out for $15 a piece, and you've got a choice on which to get. If you have less than $30, you'll only choose one. If I set my price to $20 for a hardcover, you may percieve that I have higher quality, and buy my book. Now I've nabbed an additional $5.</p><p></p><p>There's definitely a reason the book prices are getting higher, and it's not just because of costs. There's a strategy behind it. The question is, is it working?</p><p></p><p> Mind you, TSR's strategy was to flood the market with tons of products. That failed. The early d20 strategy was the flood the market with tons of products. That failed. So maybe the new strategy is fewer, but bigger books. And raise the price on it. This is usually the marketing debate of volume versus margin. More expensive stuff always sells fewer, so they have to make it up in margins.</p><p></p><p>Janx</p></blockquote><p></p>
[QUOTE="Janx, post: 2103139, member: 8835"] Yes, that's one of those economic S&D principles. Here's some interesting math: in 1988, the PH cost $20 I applied a 3% inflation rate, and compounded it annually to calculate it's predicted price in 2005. The answer? $33.06 In theory, we're getting a good deal. On the other hand, it it the $30 boundary in 2002, per the formula. Another side note. High priced books may be the new marketing strategy. It removes excess cash for you to buy competitors products. Let's say Billy has $50. He sees two books, WotC's Book of Powerful Characters for $30, and Monte's Book of Munchkin Might for $25. If Billy buys into the hype that WotC rules are the most "official and playtested", he'll blow his $30 and not have enough to buy the competition's products. Or look at it another way, with two products out for $15 a piece, and you've got a choice on which to get. If you have less than $30, you'll only choose one. If I set my price to $20 for a hardcover, you may percieve that I have higher quality, and buy my book. Now I've nabbed an additional $5. There's definitely a reason the book prices are getting higher, and it's not just because of costs. There's a strategy behind it. The question is, is it working? Mind you, TSR's strategy was to flood the market with tons of products. That failed. The early d20 strategy was the flood the market with tons of products. That failed. So maybe the new strategy is fewer, but bigger books. And raise the price on it. This is usually the marketing debate of volume versus margin. More expensive stuff always sells fewer, so they have to make it up in margins. Janx [/QUOTE]
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