Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="Cody C. Lewis" data-source="post: 6782041" data-attributes="member: 6802841">I think the brand is weak at the moment. But not internally with its current audience.It's like this... if you are a tabletop RPG gamer, frequenter of comic shops, or possibly all-around geek, the brand is fine. You have video games, board games, books and other sorts of swag to scratch your itch.But, if you are a (tough to define, maybe "standard") video gamer, "standard" book reader, person who doesn't play TTRPGs, D&D means almost nothing to you. There is almost nothing inside of a mall that you can find, you probably haven't seen a D&D bumper sticker during your commute in years, and you might not have perused the row of books in B&N with D&D on the spine even if you read sci-fi or fantasy. I think, besides the movies, the biggest lost opportunity for D&D as a brand has been their lack to capitalize on the video game market. SCL is terrible and over-heated my brand freaking new EVGA 980, neverwinter seemed mediocre outside of setting (which I loved by the way, but I am in the other group regardless), and the redone Baulder's Gate series is fun, but dated. So if you are a video gamer that is 14 years old and who doesn't already hang out in comic/game shops, you MIGHT have played Neverwinter for a bit. I should also mention DDO still is around and man did I love love love that game, but it certainly feels as old as it actually is.To me, at least, it seems the brand is not building on itself; that it is not growing the category, rather it is taking back it's market share that it lost a few years back. Word of mouth may still be the best thing it has going for it, which is a bummer.</blockquote>

Verification